The intimate luxury FIREFLY hotel in Zermatt sets new standards in the regional hotel business as everything at this hotel, which is managed by the Kalbermatter family, is dedicated to the individual experience of comfort and wellbeing. Personal freedom and the guest’s own daily rhythm as well as the unique service have priority. And, in keeping with this, the à la carte breakfast is selected already the evening before and served in the guest’s own suite the next morning at the requested time. The interior of the 16 luxury suites with modern kitchens is based on the principle of the four elements fire, earth, air and water and, in association with a colour concept which goes into the finest detail, creates very distinctive moods. Guests of the 4-star superior luxury hotel are impressed by the spa with stainless steel pool, jacuzzi, salt grotto, aroma steam bath, ice grotto and “Distiller Sauna”. Further highlights include the Bar55 with Smoker and Whisky Lounge and atmospheric wine cellar which is housed in a rock.